About Carson

Our Leaders

Understanding the many drivers, optics and stakeholders within healthcare delivery is a key driver in making high-impact, revenue-generating business decisions for pharmaceutical and biotechnology companies.

Our Leaders brings forth decades of enriched experience and a collaborative approach to strategic brand planning, commercial analytics, and tactical execution.

Lars Nordmann

Lars Nordmann

Executive VP Data & Analytics

  • Pharmaceutical commercial analytics executive with over 14 years of experience
  • Strategic and operational analytics to optimize marketing strategies, evidence-based generation of actionable insights
  • Promotional effectiveness analytics, customer segmentation & targeting, sales forecasting
  • PhD in Industrial Engineering and Statistics from Rutgers University, NJ and M.S. degree in Mathematics from University of Leipzig and University of Osnabrueck, Germany
Chris Muszelik

Chris Muszelik

Senior Manager, Strategic Analytics

  • 10+ years of commercial analytics experience in pharmaceutical industry
  • Strategic analytics, development of innovative analytic products, generation of actionable insights
  • Market segmentation, forecasting, promotional response analytics
  • M.S. degree in Computer Science from Montclair State University of New Jersey
Karan Marda

Karan Marda

Senior Analyst, Data & Reporting

  • Expertise in advanced statistical modeling and data visualization applications in support of data-based business decisions
  • Data strategy, data management, and data visualization
  • M.S. degree in Electrical Engineering from State University of New York at Buffalo.

Learn More.

We welcome the opportunity to share more about Carson Analytics and what we do.